Despite the abundant negative feedback, DC stands by their new brand design. Fast Company interviewed DC Entertainment executive vice president on the subject and showed us how the logo will be used in other media. Perhaps fans will warm to the idea now?
First let’s take a look at some images of how the logo will now be used.
Rood reveals a lot about DCE’s intent with this new brand.
Here are yet more examples of potential usage.
“It wasn’t as obvious to the rest of the world as it was to the comic fans that Batman is from DC Comics or Sandman is a Vertigo character. Now that our audience has exploded beyond just a readership, we needed a way of making a more consistent connection between our properties and their parent brands. We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,”
Updated with more context.