I went to the comic book store today. I saw some great “jumping on” books. Incredible Hulk #1 and X-Men Regenesis #1. Both had beautiful covers. The X-Men book was drawn by Chris Bachalo and damn it looked sweet! Also, it was written by Jason Aaron who I’ve heard writes very good stories. I’ve barely read any X-Men stories before and I am X-curious. The Hulk book was drawn by Marc Silvestri. And I looked inside and the Hulk has a beard so I instantly wanted to own this book.
Though I think someone had puked on the Hulk cover and I think this person must be a competitor in the Olympic puking event because the vomit was in the shape of words. “Shattered Heroes” the puke spelled out. Despite this, I was totally stoked to read this Hulk book and the X-Men one too. But I didn’t buy those books. I was so looking forward to reading them, but I didn’t buy them.
Pictured below, a gold medal performance in puking
Why? Because the cost is too damn high! I’m not going to tell you how to run your business. I’m not going to pretend I know why you charge $4 for a book with less story pages than before and more ads. I’m not going to criticize you for your tendency to chain events one after another. I think can deal with that. I just want to tell you that as a consumer of comics, you have completely, inequivocally, and certainly grossed me out with your price point.
I wish I had something smart to say about why this happened and how it affects the buying habits of comic fans or how it impacts the industry as a whole or whatever. But I don’t even have an opinion on that at this point. I’m just operating on instinct. I see something I like and if it costs too much, I am like a cat who smells a lemon. My entire being is yanked out of my generally calm and blissful state. I do not care how friggin’ awesome your books are, I do not care how much hype is surrounding them, I do not care about anything. I just promise you I feel as if I never again want to try a $4 book from you. I almost even wish I could go back in time and not purchase the Avengers book I got last week even if I enjoyed it.
The very first article I wrote on this blog was entitled “Geek on a Budget” and it became a popular recurring feature. So I feel I have a responsibility to that principle of being smart with your money. So I’m going to be smart and not buy any of your $4 books. Instead, I bought Azzarello’s Spaceman today for $1 from Image comics and I put the other $3 towards Aquaman #2.
Those of you who frequent this blog know that I’m pretty much always a positive guy who digs hard to see what’s awesome about comics. I’m almost always happy about what’s going on in comics. But not today, not right now. Right now I’m just angry and I’ve had enough. I sincerely want to be the guy who gives Marvel a chance no matter what because I want to be open minded and reasonable. But I’m drawing the line here. This is not even about money, it’s about PR. You’ve made me feel like you think I’m stupid with all your shenanigans of reducing page counts, increasing events and increasing prices in a bad economy. It’s just gross. I waited and I waited before telling you how I feel. I just sat quietly in my little corner hoping you’d come around. But I’m through waiting.
But I’ll be here if you want me. I’ll always be here for you. All you need to do to win me over is to make $3 books. That’s all. You don’t even have to apologize for hurting my feelings. I’m not asking for the moon. Just make some good $3 books and I’ll be happy. Until then, we’ll have to live separate lives.
Keep making movies though, we’re cool on that front.