We interrupt your regular programming for a news bulletin! DC has announced that they will be releasing their comics on the same day and date as their hard copies. Being a geek on a budget, the first question is: “How will it be priced?”
Here is the low down as laid out at the DC source blog (link to source article)
If you buy a digital copy or a hard copy of a book when it comes out it will be priced at $2.99 ($3.99 for annuals and over sized issues). If you wait 4 weeks after the date of release the digital copy price goes down by one dollar.
However, if you like multiple formats DC will release bagged copies of books at comic shops for $4.99 with a code included within for a free download of the digital copy.
PROS AND CONS
The advantage is obvious for folks who enjoy to read books on their laptop or ipad. If you don’t mind being behind a month you will save 33%! Additionally, collectors who like unread copies but enjoy reading comics can have the best of both worlds with the combo option.
Unfortunately, as near as I can tell any savings are being passed on exclusively to digital consumers. This is probably terrible news for retailers. How will they compete with a 33% saving?! For folks who like hard copies of books, this means they get no increase but no savings either.
UPDATE: DC offers retailers returnability on variants and additional new pricing schemes to retailers. Here are a few excerpts from a press letter from DC’s VP of Sales Bob Wayne.
“We will be offering an additional 15% discount on six different titles for orders placed by FOC, effectively giving you a 50% to 72% discount spread, instead of our normal 35% to 57% spread. At a minimum, this deep discounting will be offered for September, October, and November. The lead title is WONDER WOMAN with five others that will be announced next week.”
“We are backing up our commitment to you and this launch, by putting our copies where are mouths are. We will be offering 100% Returnability on all of the remaining 41 titles. Returnability across the rest of the 52 allows the breadth of these titles to get their fair chance with your consumers.”